Beauty, Lifestyle

Formulate Experience: A Review

“Invest in your hair. It is the crown you never take off”

I’ve always been one of those people who love to experiment with their hair. My hair has probably been bleached so many times, I don’t even know my original hair color anymore. Lol.

Lately, I’ve been into curling it and it has definitely taken a toll. It’s also been a while since I got a proper hair treatment. So when Formulate emailed me to do a collaboration, I immediately said yes to trying it out.

What is Formulate?

Formulate is a company that engineers personalized shampoos and conditioners that’s made specifically just for you. They create a formula that is unique for every individual’s hair characteristics.

You will start by answering questions about your hair type and what you would like to achieve. You also get to choose the smell and consistency of your shampoo and conditioner. So definitely everything is all based on what you want.

And what makes it more awesome? It’s all preservative free, sulfate free, paraben free, and cruelty free! Making it safe for you and the environment. Which is definitely a plus for me!


My Formulate experience.

So I got my shampoo and conditioner within 2 weeks of doing the questionnaire. It had a thicker consistency and had a really natural scent which was what I wanted. What I noticed the first time I used it was that my hair felt so different. It was slightly “rougher” than how it usually feels right after washing. I also noticed that my scalp got really oily faster than usual. I gave it a couple of weeks since I figured that I was not used to using a product that uses all natural materials, which is what Formulate is all about.

After about a month, the oiliness on my scalp finally decreased and my hair does feel thicker than before. However, I keep getting so much tangles that I guess came from it having that “rough” feeling. I almost gave up on it but thankfully Formulate has the best customer service. They followed up frequently about their product so that whenever you have problems, they can always try to make changes. And they did!

They added coconut oil to my personalized shampoo and conditioner and they sent me a new package. This time, the formulation is so much better and fits my hair perfectly.


Overall, Formulate has given me a very good hair experience and I have never been happier with my hair.


Much love,

-Mina đź’•


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